Nike vs adidas

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Nike and adidas are sportswear companies whose products are popular around the world, while Nike has the upper hand in sales and sponserships, Adidas is growing rapidly. Adidas ownes Reebok, Taylor Made golf company and Rockport. Nike ownes Umbro, Hurley, Converse and Cole Haan.

Contents

[edit] History

[edit] Adidas

The name adidas stems from the name of the founder Adolf "Adi" Dassler.

[edit] Nike

came from the Greek name for the Goddess of Victory Originally named "Blue Ribbon Sports"

[edit] Motto

adidas' motto is "Impossible is nothing." Nike's motto is "Just do it."

[edit] Footwear Technology

[edit] adidas

adidas Footwear Technologies
Name Description
adiPRENE A neoprene-like material that feels somewhat like "nerf," it is most often used in the heel of a shoe. adiPRENE is quite durable, and is meant to respond to the cushioning needs of a active feet.
adiPRENE+ adiPRENE+ is similar to adiPRENE in that it is a neoprene-like material, however it is primarily found in the forefoot of a shoe. It is located in this region because it is designed to provide greater forefoot momentum at toe-off.
a3
Bounce
Torsion Torsion is a stability technology located in the midsole of the shoe; it is meant to provide natural rotation between the forefoot and the heel, ultimately allowing for better support in the midfoot.
Ground Control System (GCS)
Climacool

[edit] Nike

Nike Footwear Technologies
Name Description
Nike Ground Nike Air is the most basic cushioning material used by Nike; it is made out of a polyurethane bladder filled with air. It provides adequate cushioning for the casual wearer, but may not provide sufficient or proper cushioning for serious atheletes with individual preferences.
  • Encapsulated Nike Air - Nike Air that is encapsulated within the heel of the shoe
  • Visible Nike Air - Nike Air that is positioned in the heel of the shoe, but is visible
Zoom Air Zoom Air is among the more technologically advanced (and expensive) cushioning systems used by Nike. It essentially is a thin bag of pressurized air that, when inflated, has a thickness of 8mm. Inspite of its thin profile, it often provides more than adequate cushioning, and even has somewhat of a "bounce-back" response when compressed. Zoom air is often times preferred by athletes who rely on quickness and speed because the thin profile allows for better court/field feel because your center of gravity remains mostly unchanged, and your foot is located close to the ground.
  • Double Stacked Zoom Air - two Zoom Air packs stacked on top of each other, usually located in the heel
  • Full Length Zoom Air - Zoom Air packs located both in the forefoot and heel, providing optimal cushioning
Max Air A technique is used that forces air into a pre-formed shape, thus allowing for more pressurized gas to fit into a larger "bag." Max air is generally not larger in size and visible, meaning that the shoe puts the wearer at a higher distance off the ground. Because of this, Max Air is best suited for atheletes who do not necessarily depend on quickness and speed, but rather atheletes who are larger in size, and need a more dependable and firm cushioning system.
  • Air Max 360
  • Air Max 180
Nike Shox Nike Shox is a cushioning system developed by Nike that is comprised of polyurethane-foam columns that provide cushioning in a way that keeps the foot parallel to the ground; a benefit of this process is that the cushioning system provide great stability and impact protection. Nike Shox is generally located in the heel of the shoe, but there are an increasing number of shoes that feature a full length shox-based system of cushioning.
Independent Podular Suspension (IPS)
Foamposite A polyurethane-based material created by Nike that is both durable and lightweight; it is created from a single piece of molded material. When first worn, it is somewhat uncomfortable, but over time, the material actually molds to the shape of your foot, thus providing a tailored fit that feels quite natural.
Dynamic Fit Innersleeve A seamless inner sleeve made of lycra that hugs the foot, and is meant to take the place of the shoe tongue. Because it is seamless, many prefer it because it reduces the chance of chafing and has a natural and comfortable feel to it.
Monkey Paw A thermoplstic urethane structure located either on the outside of the shoe, or between the lining and the outside. It is primarily located around the ankle region and helps to prevent ankle sprains due to ankle inversion.
Nike Free
Nike iD
Waffle Sole Traction technology derived from rubber put on a hot waffle iron back in 1972. Remains the premier low profile traction, second only to actual spikes.

[edit] Targeted Sports

adidas was originally intended to be a product line for soccer sportswear. Currently, however, adidas has spread its target to all sportswear. Nike began focused on track, but since 1972 has expanded greatly.

[edit] Sponsorships

Sport / Entity adidas Nike
Universities (ACC)
  • Boston College
  • Clemson
  • Duke
  • Florida State
  • Georgia Tech
  • Maryland
  • Miami
  • North Carolina
  • North Carolina State
  • Virginia
  • Virginia Tech
  • Wake Forest
Universities (Big 12)
  • Iowa State
  • Kansas
  • Nebraska
  • Baylor
  • Colorado
  • Kansas State
  • Missouri
  • Oklahoma
  • Oklahoma State
  • Texas
  • Texas A&M
  • Texas Tech
Universities (Big-10)
  • Michigan
  • Northwestern
  • Wisconsin
  • Illinois
  • Indiana
  • Iowa
  • Michigan State
  • Minnesota
  • Ohio State
  • Penn State
  • Purdue
Universities (C-USA)
  • University of Alabama at Birmingham
  • East Carolina
  • Houston
  • Marshall
  • Memphis
  • Rice
  • SMU
  • Tulane
  • Tulsa
  • UCF
  • University of Texas at El Paso
Universities (Pac-10)
  • UCLA
  • USC (University of Southern California)
  • Stanford
  • California
  • Oregon
  • Oregon State
  • Arizona
  • Arizona State
  • Washington
  • Washington State
Universities (SEC)
  • Arkansas
  • Tennessee
  • South Carolina
  • Alabama
  • Auburn
  • Mississippi State
  • Florida
  • Vanderbilt
  • Kentucky
  • LSU
  • Ole Miss
  • Georgia
National Soccer Teams
  • Argentina
  • Mexico
  • Germany
  • France
  • Japan
  • China
  • Russia
  • Canada
  • Spain
  • Greece
  • Scotland
  • Israel
  • Venezuela
  • Brazil
  • USA
  • South Korea
  • Australia
Italian Serie A
  • AC Milan
  • Inter Milan
  • Juventus F.C.
Premier League
  • Chelsea F.C.
  • Liverpool F.C.
  • Newcastle United FC
  • Tottenham Hotspur
  • Manchester United F.C.
  • Arsenal F.C.
  • Aston Villa FC
  • Fulham FC
Eredivisie
  • Ajax Amsterdam FC
  • PSV Eindhoven
La Liga
  • Real Madrid C.F.
  • FC Barcelona
  • Atletico Madrid
Bundesliga
  • F.C. Bayern Munich
  • Hamburg SV
  • Werder Bremen
Basketball
  • "T-Mac" (Tracy McGrady)
  • "Agent 0" (Gilbert Arenas)
  • "KG" (Kevin Garnet)
  • Tim Duncan
  • Chauncey Billups
  • Dwight Howard
  • Josh Smith
  • "MJ" (Michael Jordan)
  • "Melo" (Carmelo Anthony - Jordan's)
  • "CP3" (Chris Paul - Jordan's)
  • "Kobe" (Kobe Bryant)
  • "Vincanity" (Vince Carter)
  • Steve Nash
  • "King James" (Lebron James)
Football
  • Reggie Bush
  • Mario Williams
  • Vernon Davis
  • Adrian Peterson
Golf
  • Sergio Garcia
  • Tiger Woods
Boxing
  • "PacMan" (Manny Pacquiao)
Tennis
  • Novak Djokovic
  • Jo-Wilfried Tsonga
  • Fernando Gonzalez
  • Fernando Verdasco
  • Ana Ivanovic
  • Andy Murray
  • Roger Federer
  • Rafael Nadal
  • Maria Sharapova
  • Serena Williams
  • Juan Martin Del Potro
Baseball
  • Derek Jeter (JJ)
Soccer
  • Kaka
  • Messi
  • Gerrard
  • Beckham
  • Lampard
  • Raúl
  • Xavi
  • Alessandro Del Piero
  • Diego
  • David Villa
  • David Silva
  • Xabi Alonso
  • Iker Casillas (under reebok)
  • Thierry Henry (under reebok)
  • Diego Milito
  • Gonzalo Higuain
  • Daniele De Rossi
  • Marco Etcheverry
  • Zinedine Zidane


  • Cristiano Ronaldo
  • Ronaldo de Assís Moreira (aka. Ronaldinho)
  • Fernando torres
  • Wayne rooney
  • Zlatan Ibrahimovic
  • Didier drogba
  • Rio Ferdinand
  • Frank Ribery
  • Andrei Arshavin
  • Carlos Tevez
  • Landon Donavon
  • Dani Alves
  • Sergio Aguero


[edit] Pricing

While adidas products are generally cheaper than Nike products, much of pricing can be directly proportional to the type of technology incorporated into the shoe. A conclusion that can also be drawn is the fact that the pricier products have the more advanced technology, but are also the ones that are most likely endorsed by famous athletes, all of which nike seems to have the upper hand in.


[edit] Design

Adidas has a three stripe design, Nike has a "swoosh" symbol

[edit] Notable

Adidas sponsors all NBA and MLS team apparel

[edit] Links

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