Adidas vs Nike

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Nike and adidas are sportswear companies whose products are very popular around the world, while Nike has the upper hand in sales and sponsorships, Adidas is growing. Adidas owns Reebok, Taylor Made golf company and Rockport. Nike owns the Jordan Brand, Umbro, Hurley, Converse and Cole Haan.

Contents

[edit] History

Nike is currently owned by Bill Bowerman and Phil Knight

[edit] Nike

The name came from the Greek name for the almighty Goddess of Victory. The company was originally named "blue ribbon sports"

[edit] Adidas

The name is a juxtaposition of the company founder Adolf Dassler's nickname-- Adi Dassler

[edit] Motto

Adidas' motto is "Impossible is Nothing" or "all day I dream about sports"or"all in or nothing". Nike's motto is "Just do it"

[edit] Footwear Technology

[edit] Adidas

Adidas Footwear Technologies
Name Description
adiPRENE A neoprene-like material that feels somewhat like "a soft pillow", it is most often used in the heel of a shoe. adiPRENE is quite durable, and is meant to respond to the cushioning needs of active feet.
adiPRENE+ adiPRENE+ is similar to adiPRENE in that it is a neoprene-like material, however it is primarily found in the forefoot of a shoe. It is located in this region because it is designed to provide greater forefoot momentum at toe-off.
a3
Bounce
Torsion Torsion is a stability technology located in the midsole of the shoe; it is meant to provide natural rotation between the forefoot and the heel, ultimately allowing for better support in the midfoot.
Ground Control System (GCS)
Climacool

adizero

miadidas

adi tecfit

adiDRY

a³® Midsole A four-element technology including: cushion to absorb impact forces, neutral footstrike guidance, stability protecting against pronation, and the transition plate transfering energy from the rearfoot to the forefoot.

adiDRY® A waterproof, breathable, internal membrane with heat-sealed seams and waterproof tape keeps the foot dry and comfortable in a variety of outdoor climates.

adiFIT® Length-measuring tool that ensures accurate size and fit.

adiPRENE® Shock-absorbing material that cushions and protects your heel at impact.

adiPRENE® Forefoot Shock-absorbing material provides extra protection from harmful impact forces with additional cushioning. adiPRENE® Heel Shock-absorbing material provides extra protection from harmful impact forces with additional cushioning.

adiPRENE® Midsole Shock-absorbing material provides extra protection from harmful impact forces with additional heel cushioning.

adiPRENE®+ Resilient cushioning that protects the forefoot and provides a responsive, dynamic toe-off.

adiTUFF™ A highly abrasion-resistant material used in the toe and/or lateral forefoot area of a shoe’s upper to help protect the upper from excessive wear. adiWEAR® Outsole A non-marking rubber outsole compound offering better abrasion resistance and durability than any other comparable adidas outsole material.

BOOST™ Technology Absorbs shock and saves energy so you can go the distance with less effort.

BOUNCE™ Technology BOUNCE™ replaces traditional foam midsole material with bouncy, structured elements that stretch and pop back to launch you into your next step. Bounce® feels great and packs explosive energy into every step.

Clima365™ This temperature-controlling system combines three key pieces of adidas technology; ClimaCool®, ClimaWarm®, and ClimaProof®. The result is apparel that maintains an optimal body temperature, in whatever season you train.

ClimaCool® Supplies ventilation and moisture management to create a cooling effect. Increases breathability, and reduces discomfort due to moisture build-up and overheating. When in bags helps to be rlaxed by padding and unique desing to throw out heat from the spine.Used in bags.

ClimaLite® A lightweight synthetic fabric that moves moisture away from the skin and throughout the fabric to evaporate, maintaining temperature and comfort during activities.

ClimaProof® ClimaProof® is breathable weather protection that optimizes body temperature and keeps you at peak performance in even the harshest of wind, rain and storm conditions by acting as a barrier to the elements while allowing heat and sweat to escape through evaporation.

ClimaWarm® A lightweight, breathable synthetic insulation that traps air for warmth, while allowing moisture to escape through evaporation.

Engineered Forefoot Ride A unique outsole construction used in running and walking shoes that combines an inner layer of blown rubber or EVA for a more responsive ride with an outer layer of carbon rubber for durability.

FitFOAM® Insole A visco-elastic rebound foam that contours to your foot like a custom mold.

FitFOAM® Midsole A visco-elastic rebound foam that contours to your foot like a custom mold.

FLUID TRAINER A specially developed midsole-outsole technology that acts with the foot's natural movement and follows the anatomical movement pattern.

ForMotion® heel system A freely moving heel system that is de-coupled allowing your foot to adapt to the ground and adjust to your movement for a smoother, balanced touchdown.

FORMOTION™ (apparel) This material is three-dimensionally engineered to move naturally with your body.

ForMotion™ 3-D A technology based design that places compression fabrics in specific body locations to control and enhance muscle activity, while maintaining proper form.

FORMOTION™ Heel System A freely moving heel system that is de-coupled, allowing your foot to adapt to the ground for improved handling and stability, adjusting to your movements for a smoother, more balanced touchdown.

freshPAK™ An useless technology which doesn't work well, just reduces the growth of odor-causing bacteria, keeping the contents of the pack fresh.Just for show off by the brand.

GeoFit® An internal footwear technology that enhances fit and comfort by placing padding in anatomically correct areas.

GeoFiTFRAME™ Designed inside the midsole and the upper, a single-piece extended Torsion® bar moves around the heel and up to the laces, reducing weight. This provides stability without the use of an external heel counter.

GORE-TEX® Lining A waterproof and breathable membrane laminated to the interior of a shoe or boot, which keeps feet dry and comfortable by allowing perspiration vapor to pass through and out of the footwear.

GORE-TEX® upper Wateproof and breathable for protection and performance.

GORE-TEX® XCR A microporous membrane that is highly breathable, durable, and waterproof. It is 25% more breathable than ‘classic’ Gore-Tex®.

Ground Control System Within the back section of the midsole are freely moving internal plates, which are designed to adapt to terrain by creating a ground-leveling effect under the foot, enhancing agility and safety.

HUG System™ adidas’ own fit technology that lets you adjust a shoe's fit with a lever on the back of the shoe that flips down at the heel. This lever lets you dial in a looser or tighter fit with the internal compression system. Slide your foot in and put the lever back in upright position for full performance fit.

Intelligent Cushioning System A micro-computer in the midfoot measures compression and impact with every step. The information is relayed to an internal motor which tightens or loosens the heel box, depending on your unique stride. Comfort and support is thereby customized to your running style, regardless of running surface.

LightStrike™ EVA Midsole An exclusive EVA compound to provide additional lightweight cushioning, 15% lighter and 10% more durable than traditional EVA.

LightStrike™ III An exclusive EVA compound to provide additional lightweight cushioning, 15% lighter and 10% more durable than traditional EVA.

LoadSpring™ Loadspring™ shoulder strap shock absorb technology provides a buffer between shoulders and the weight of the bag. Power mesh fabric delivers shock absorption and webbing break supplies durability and elasticity. Loadspring™ shoulder strap technology adapts to increased weight and reduces weight burden and shocks. It also releives shoulder and back pain. Used in backpacks.

CorDura® CorDura® Fabric used in bags like the E42608 is much more durable than the normal fabric used in other bags. It adapts to the conditions and helps keep the bag godd to go. Used in backpacks

Adidas Performance® X A special series of bags ,more durable and stronger than others. Like the E42608. Used in backpacks.

Low Light Reflectivity Reflective portions of the shoe upper increase the wearer's visibility in darkened conditions, greatly improving safety.

Lyocell Lyocell is produced from cellulose, the main material in plant cells. The production process for Lyocell is environmentally friendly – the fibre has all the advantages of a natural material and is 100% bio-degradable.

miCoach An interactive personal coaching and training system designed to help you achieve your personal fitness goals.

NoSeam™ upper NoSeam™ Fit bonds the frame of the shoe directly onto the upper's mesh, eliminating the need for seams and overlays. The result is a soft, anatomical fit in the forefoot and a more comfortable, lightweight, flexible and breathable shoe overall.

Ortholite Technology An insole technology reducing the growth of bacteria and managing moisture for dry, healthy feet.

Polar® WearLink Compatible Soft transmitter nodes built into the fabric are compatible with Polar WearLink heart monitors.

POWERBOUNCE™ POWERBOUNCE™ combines super-lightweight materials with a varying degree of cushioning in each cell to create a weightless ride and smooth transition.

Predator® Predator® technology features thin rubber strips on the forefoot for added ball feel and control.

Pro-Moderator™ A lightweight, stable, and durable midsole design for motion control, which enables greater toe-off results.

PTPP Midsole Push Through Protection Plate. A midsole plate protecting the base of the foot from uneven terrain and impact.

PURE MOTION Cilia traction system that provides the ultimate grip.

QuickStrike™ An extremely durable, non-marking rubber used primarily for high-abrasion areas within the outsole.

SPRINTSKIN A revolutionary single-layer synthetic that provides an incredible feel and reduced weight.

TORSION® SYSTEM Lightweight arch support that allows the forefoot and rearfoot to move independently, for better surface adaptation and stability.

TRAXION® TRAXION®is an outsole cleat design that provides maximum grip in all directions without excessive pressure points on the foot.

UltraStrike™ A two-piece heel design in running shoes that combines adiWEAR® carbon rubber with a molded TPU insert to enhance protection and durability.

X-STATIC® Silver-embedded fabric that kills 99.9% of bacteria for effective odor control and heat conduction.

Z-TraXion™ It takes fewer of the adidas Z-shaped lugs to maximize ground contact, and fewer lugs means reduced shoe weight. Z-TraXion™ also provides better multi-directional grip for trail running.

[edit] Nike

Nike Footwear Technologies
Name Description
Nike Ground Nike Air is the most basic cushioning material used by Nike; it is made out of a polyurethane bladder filled with air. It provides adequate cushioning for the casual wearer, but may not provide sufficient or proper cushioning for serious atheletes with individual preferences.
  • Encapsulated Nike Air - Nike Air that is encapsulated within the heel of the shoe
  • Visible Nike Air - Nike Air that is positioned in the heel of the shoe, but is visible
Zoom Air Zoom Air is among the more technologically advanced (and expensive) cushioning systems used by Nike. It essentially is a thin bag of pressurized air that, when inflated, has a thickness of 8mm. Inspite of its thin profile, it often provides more than adequate cushioning, and even has somewhat of a "bounce-back" response when compressed. Zoom air is often times preferred by athletes who rely on quickness and speed because the thin profile allows for better court/field feel because your center of gravity remains mostly unchanged, and your foot is located close to the ground.
  • Double Stacked Zoom Air - two Zoom Air packs stacked on top of each other, usually located in the heel
  • Full Length Zoom Air - Zoom Air packs located both in the forefoot and heel, providing optimal cushioning
Max Air A technique is used that forces air into a pre-formed shape, thus allowing for more pressurized gas to fit into a larger "bag." Max air is generally not larger in size and visible, meaning that the shoe puts the wearer at a higher distance off the ground. Because of this, Max Air is best suited for atheletes who do not necessarily depend on quickness and speed, but rather atheletes who are larger in size, and need a more dependable and firm cushioning system.
  • Air Max 360
  • Air Max 180
Nike Shox Nike Shox is a cushioning system developed by Nike that is comprised of polyurethane-foam columns that provide cushioning in a way that keeps the foot parallel to the ground; a benefit of this process is that the cushioning system provide great stability and impact protection. Nike Shox is generally located in the heel of the shoe, but there are an increasing number of shoes that feature a full length shox-based system of cushioning.
Independent Podular Suspension (IPS) A suspension technology developed for the Air Jordan 20 (XX). The technology utilizes individual, strategically-placed pods that support the foot in key areas.
Foamposite A polyurethane-based material created by Nike that is both durable and lightweight; it is created from a single piece of molded material. When first worn, it is somewhat uncomfortable, but over time, the material actually molds to the shape of your foot, thus providing a tailored fit that feels quite natural.
Dynamic Fit Innersleeve A seamless inner sleeve made of lycra that hugs the foot, and is meant to take the place of the shoe tongue. Because it is seamless, many prefer it because it reduces the chance of chafing and has a natural and comfortable feel to it.
Monkey Paw A thermoplastic urethane structure located either on the outside of the shoe, or between the lining and the outside. It is primarily located around the ankle region and helps to prevent ankle sprains due to ankle inversion.
Nike Free An outsole structure technology that attempts to simulate barefoot running while wearing a shoe. The technology strengthens foot muscles by providing less constriction.
NIKEiD An online innovation that allows consumers to design Nike footwear, apparel and other equipment. The product debuted through a web site, nikeid.com, in 1997.
Waffle Sole Traction technology derived from rubber put on a hot waffle iron back in 1972. Remains the premier low profile traction, second only to actual spikes.

[edit] Targeted Sports

adidas was originally intended to be a product line for soccer sportswear. Currently, however, adidas has spread its target to all sportswear. Nike began focused on track, but since 1972 has expanded greatly

[edit] Sponsorships

Sport / Entity adidas Nike
Universities (ACC)
  • North Carolina State
  • Clemson
  • Duke
  • Florida State
  • Miami
  • North Carolina
  • Virginia
  • Virginia Tech
  • Wake Forest
Universities (Big East)
  • Notre Dame
  • USF
  • Louisville
  • Cincinatti
  • Connecticut
  • Pitt
  • Rutgers
  • Syracuse
  • Villanova
Universities (Big 12)
  • Kansas
  • Baylor
  • Iowa State
  • Kansas State
  • Missouri
  • Oklahoma
  • Oklahoma State
  • TCU
  • Texas
  • West Virginia
Universities (Big-10)
  • Michigan
  • Nebraska
  • Northwestern
  • Wisconsin
  • Indiana
  • Illinois
  • Iowa
  • Michigan State
  • Minnesota
  • Ohio State
  • Penn State
  • Purdue
Universities (C-USA)
  • SMU
  • Rice
  • East Carolina
  • Houston
  • Marshall
  • Memphis
  • UAB
  • Tulane
  • Tulsa
  • UCF
  • University of Texas at El Paso
Universities (MWC)
  • Air Force
  • Boise State
  • Colorado State
  • UNLV
  • Nevada
  • New Mexico
Universities (Pac-12)
  • UCLA
  • USC (University of Southern California)
  • Stanford
  • California
  • Colorado
  • Oregon
  • Oregon State
  • Arizona
  • Arizona State
  • Washington
  • Washington State
Universities (SEC)
  • Tennessee
  • Mississippi State
  • Texas A&M
  • Alabama
  • Arkansas
  • Florida
  • Vanderbilt
  • Kentucky
  • LSU
  • Ole Miss
  • Georgia
Universities (WAC)
  • Fresno State
  • Hawaii
  • Idaho
  • Grand Canyon University
National Soccer Teams
  • Argentina
  • Colombia
  • Mexico
  • Slovakia
  • Germany
  • Nigeria
  • Japan
  • China
  • Russia
  • Morocco
  • Spain
  • Greece
  • Scotland
  • Israel
  • Venezuela
  • South Africa
  • Sweden
  • Denmark
  • India
  • Brazil
  • USA
  • Canada (Umbro)
  • South Korea
  • France
  • Australia
  • Netherlands
  • England (Umbro)
  • Portugal
  • Serbia
  • Slovia
  • Turkey
  • Croatia
  • New Zealand
National Cricket Teams
  • Australia
  • England
  • South Africa
  • India
Argentine League (Soccer)
  • River Plate
  • Boca Juniors
Brazillian League (Soccer)
  • Palmeiras
  • Santos (Umbro)
Italian Series A
  • AC Milan
  • Inter Milan
  • Juventus F.C.
Russian Premier League
  • FC Torpedo Moscow
  • Terek Grozny
  • CSKA Moscow
  • FC Spartak Moscow
  • Rubin Kazan (Umbro)
  • Zenit Saint Petersburg
  • Krylya Sovetov Samara (Umbro)
  • Alania Vladikavkaz (Umbro)
Premier League
  • Chelsea F.C.
  • Stoke City F.C.
  • Newcastle F.C.
  • Swansea City A.F.C.
  • Manchester United F.C.
  • Manchester City
  • Everton F.C.
France League 1
  • Olympique Lyonnais
  • Olympique de Marseille
  • Paris Saint-Germain F.C.
Eredivisie
  • Ajax Amsterdam FC
  • PSV Eindhoven
  • FC Twente
Mexican League
  • Chivas de Guadalajara
  • Club America
Scottish Premier League
  • Celtic F.C.
Scottish Third Division (4th tier)
  • Sevco F.C. (Umbro)
Portuguese Liga
  • S.L. Benfica
  • F.C. Porto
La Liga
  • Real Madrid C.F.
  • Real Zaragoza
  • FC Barcelona
  • Atletico Madrid
Bundesliga
  • F.C. Bayern Munich
  • Hamburg SV
  • Bayer Leverkusen
  • Hamburg
  • Schalke
  • Nuremburg
  • Wolfsburg
  • FC Köln (Reebok owned by Adidas)
  • Werder Bremen
K-League
  • Suwon
  • Gangwon FC
J. League
  • Albirex Niigata
  • FC Tokyo
  • Urawa Red Diamonds
  • Kashima Antlers
  • Yokohama F. Marinos
Basketball
  • All 30 NBA teams
  • "T-Mac" (Tracy McGrady)
  • "Agent 0" (Gilbert Arenas)
  • "KG" (Kevin Garnet)
  • Tim Duncan
  • Reggie Miller
  • Chauncey Billups
  • Dwight Howard
  • Josh Smith
  • Derrick Rose

  • "MJ" (Michael Jordan)
  • Ivan Serillano (Choi)
  • Nelson Santos (GottaBee)
  • "Melo" (Carmelo Anthony - Jordan's)
  • "CP3" (Chris Paul - Jordan's)
  • "Vincanity" (Vince Carter)
  • "King James" (Lebron James)
  • Kevin Durant
  • Blake Griffin
  • Russell Westbrook
  • "Kobe" (Kobe Bryant)
Football
  • Reggie Bush
  • Mario Williams
  • Vernon Davis
  • Robert Griffin III
  • All 32 NFL teams
  • Adrian Peterson (Wore Adidas during 2012 record breaking season)
  • LeSean McCoy
  • Larry Fitzgerald
  • Ndamukong Suh
  • Tim Tebow
  • Michael Vick
  • Calvin Johnson
Golf
  • Sergio Garcia
  • Tiger Woods
Boxing
  • "Pac-Man" (Manny Pacquiao)
Tennis
  • Novak Djokovic
  • Jo-Wilfried Tsonga
  • Fernando Gonzalez
  • Fernando Verdasco
  • Ana Ivanovic
  • Andy Murray
  • Roger Federer
  • Rafael Nadal
  • Maria Sharapova
  • Serena Williams
  • Juan Martin Del Potro
Baseball
  • Derek Jeter (JJ)
  • Albert Pujols
Soccer
  • Mesut Özil
  • Kaká
  • Lionel Messi
  • Gerrard
  • Beckham
  • Lampard
  • Raúl
  • Xavi
  • Luis Nani
  • Alessandro Del Piero
  • Diego
  • Oscar
  • David Villa
  • David Silva
  • Xabi Alonso
  • Iker Casillas
  • Thierry Henry (under reebok)
  • Diego Milito
  • Daniele De Rossi
  • Marco Etcheverry
  • Zinedine Zidane
  • Oliver Kahn
  • Ricardo Quaresma
  • Karim Benzema
  • Diego Forlan
  • Michael Ballack
  • Lucio
  • Bryan Ruiz
  • Dani Alves
  • Robben
  • Van Persie
  • Van Bommel
  • Adebayor
  • Julio Cesar


  • Cristiano Ronaldo
  • Alexandre Pato
  • Ronaldinho
  • Neymar
  • Luis Fabiano
  • Didier Drogba
  • Fernando Torres
  • Wayne Rooney
  • John Terry (Umbro owned by Nike)
  • Zlatan Ibrahimovic
  • Wesley Sneijder
  • Fabio Cannavaro
  • Rio Ferdinand
  • Frank Ribery
  • Andrei Arshavin
  • Carlos Tevez
  • Landon Donavon
  • Mia Hamm
  • Maicon
  • Florent Malouda
  • Andres Iniesta
  • Carles Puyol
  • Pique
  • Sergio Ramos
  • Robinho
  • Patrice Evra
  • Baichung Bhutia
  • Ronaldo (Fênomeno
  • Gonzalo Higuain
  • Adrés D'Alessandro

Ochoa

  • Eden Hazard
  • Thibaut Courtois
Cricket
  • Kevin Pietersen
  • Sachin Tendulkar
  • Kieron Pollard
  • Dwayne Bravo
  • Steven Finn
  • Stuart Broad
  • Tim Bresnan
  • Lasith Malinga
  • Tim Southee
  • Virat kohli


While Adidas products are generally cheaper than Nike products, much of the pricing can be directly proportional to the type of technology incorporated into the shoe. A conclusion that can also be drawn is the fact that the pricier products have the more advanced technology, but the technology ideas aren't that different. Nikes are also the ones that are most likely endorsed by famous athletes, which Nike seems to have the upper hand in. In soccer, Adidas definitely has more support.


Nike was founded based on the hypothesis that a more cushioned shoe would allow runners to employ higher cadence by reducing the stress from heel strikes, thus improving running speed. The result was an increase in delivered braking force from heel strikes, decreasing speed due to an increase in overall energy used; a reduction in stability inherent to shock absorption; and an increase in injuries due to reduced biomechanical efficiency. Essentially the reality was completely inverse to the expectation.

[edit] Design

Adidas' sport section has a three stripe design; Nike has a "swoosh" symbol. Adidas' "Originals" brand has a "Trefoil" design.

[edit] Notable

Adidas sponsors all NBA and MLS team apparel and is also a sponsor for the world cup and the Boston Marathon. Adidas Subsidiary, Reebok, sponsored all NFL team apparel. Nike took over from Reebok and started to sponsor all NFL teams from 2012. Nike also sponsors the Penn Relays and the Australian Open.

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