Nike vs adidas
From WikiVS, the open comparison website
Nike and adidas are sportswear companies whose products are popular around the world, while Nike has the upper hand in sales and sponserships, Adidas is growing rapidly. Adidas ownes Reebok, Taylor Made golf company and Rockport. Nike ownes Umbro, Hurley, Converse and Cole Haan.
Contents |
[edit] History
[edit] Adidas
The name ADIDAS stems from the name of the founder Adolf "Adi" Dassler
[edit] Nike
The name came from the Greek name for the Goddess of Victory. The company was originally named "Blue Ribbon Sports."
[edit] Motto
adidas' motto is "Impossible is nothing." Nike's motto is "Just do it."
[edit] Footwear Technology
[edit] adidas
| Name | Description |
|---|---|
| adiPRENE | A neoprene-like material that feels somewhat like "nerf," it is most often used in the heel of a shoe. adiPRENE is quite durable, and is meant to respond to the cushioning needs of a active feet. |
| adiPRENE+ | adiPRENE+ is similar to adiPRENE in that it is a neoprene-like material, however it is primarily found in the forefoot of a shoe. It is located in this region because it is designed to provide greater forefoot momentum at toe-off. |
| a3 | |
| Bounce | |
| Torsion | Torsion is a stability technology located in the midsole of the shoe; it is meant to provide natural rotation between the forefoot and the heel, ultimately allowing for better support in the midfoot. |
| Ground Control System (GCS) | |
| Climacool |
[edit] Nike
| Name | Description |
|---|---|
| Nike Ground | Nike Air is the most basic cushioning material used by Nike; it is made out of a polyurethane bladder filled with air. It provides adequate cushioning for the casual wearer, but may not provide sufficient or proper cushioning for serious atheletes with individual preferences.
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| Zoom Air | Zoom Air is among the more technologically advanced (and expensive) cushioning systems used by Nike. It essentially is a thin bag of pressurized air that, when inflated, has a thickness of 8mm. Inspite of its thin profile, it often provides more than adequate cushioning, and even has somewhat of a "bounce-back" response when compressed. Zoom air is often times preferred by athletes who rely on quickness and speed because the thin profile allows for better court/field feel because your center of gravity remains mostly unchanged, and your foot is located close to the ground.
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| Max Air | A technique is used that forces air into a pre-formed shape, thus allowing for more pressurized gas to fit into a larger "bag." Max air is generally not larger in size and visible, meaning that the shoe puts the wearer at a higher distance off the ground. Because of this, Max Air is best suited for atheletes who do not necessarily depend on quickness and speed, but rather atheletes who are larger in size, and need a more dependable and firm cushioning system.
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| Nike Shox | Nike Shox is a cushioning system developed by Nike that is comprised of polyurethane-foam columns that provide cushioning in a way that keeps the foot parallel to the ground; a benefit of this process is that the cushioning system provide great stability and impact protection. Nike Shox is generally located in the heel of the shoe, but there are an increasing number of shoes that feature a full length shox-based system of cushioning. |
| Independent Podular Suspension (IPS) | A suspension technology developed for the Air Jordan 20 (XX). The technology utilizes individual, strategically-placed pods that support the foot in key areas. |
| Foamposite | A polyurethane-based material created by Nike that is both durable and lightweight; it is created from a single piece of molded material. When first worn, it is somewhat uncomfortable, but over time, the material actually molds to the shape of your foot, thus providing a tailored fit that feels quite natural. |
| Dynamic Fit Innersleeve | A seamless inner sleeve made of lycra that hugs the foot, and is meant to take the place of the shoe tongue. Because it is seamless, many prefer it because it reduces the chance of chafing and has a natural and comfortable feel to it. |
| Monkey Paw | A thermoplastic urethane structure located either on the outside of the shoe, or between the lining and the outside. It is primarily located around the ankle region and helps to prevent ankle sprains due to ankle inversion. |
| Nike Free | An outsole structure technology that attempts to simulate barefoot running while wearing a shoe. The technology strengthens foot muscles by providing less constriction. |
| NIKEiD | An online innovation that allows consumers to design Nike footwear, apparel and other equipment. The product debuted through a web site, nikeid.com, in 1999. |
| Waffle Sole | Traction technology derived from rubber put on a hot waffle iron back in 1972. Remains the premier low profile traction, second only to actual spikes. |
[edit] Targeted Sports
adidas was originally intended to be a product line for soccer sportswear. Currently, however, adidas has spread its target to all sportswear. Nike began focused on track, but since 1972 has expanded greatly.
[edit] Sponsorships
| Sport / Entity | adidas | Nike | |
|---|---|---|---|
| Universities (ACC) |
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| Universities (Big 12) |
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| Universities (Big-10) |
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| Universities (C-USA) |
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| Universities (Pac-10) |
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| Universities (SEC) |
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| National Soccer Teams |
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| Italian Serie A |
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| Premier League |
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| France League 1 |
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| Eredivisie |
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| Scottish Premier League |
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| Portuguese Liga |
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| La Liga |
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| Bundesliga |
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| K-League |
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| J. League |
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| Basketball |
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| Football |
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| Golf |
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| Boxing |
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| Tennis |
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| Baseball |
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| Soccer |
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[edit] Pricing
While adidas products are generally cheaper than Nike products, much of pricing can be directly proportional to the type of technology incorporated into the shoe. A conclusion that can also be drawn is the fact that the pricier products have the more advanced technology, but are also the ones that are most likely endorsed by famous athletes, all of which nike seems to have the upper hand in. But in soccer, adidas seems to have the upper hand.
[edit] Design
Adidas has a three stripe design, Nike has a "swoosh" symbol
[edit] Notable
Adidas sponsors all NBA and MLS team apparel, Adidas is also a sponsor for the world cup and the Boston Marathon. Adidas Subsidiary, Reebok, sponsors all NFL team apparel. Nike sponsors the Penn Relays and they also sponsor the Australian Open
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