Coca-Cola vs Pepsi

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[edit] Taste

[edit] Similarities

Both Pepsi Cola and Coca-Cola Classic are Cola beverages, and taste very similar. Many people cannot tell the difference in taste

[edit] Sweetness

Pepsi tastes sweeter than Coca-Cola. This is the reason why many prefer that Pepsi over that Coca-Cola in a blind test but prefer Coke when drinking an entire can. However not everyone likes sweeter things, so they may choose Coca-Cola in blind tests.

[edit] Carbonation

Coca-Cola has more carbonation than Pepsi depending on what region you are in. It was said that depending on where each one was made the amount of carbonation in them will be different therefore proving that niether Coca-Cola and Pepsi have more carbonation than one another

[edit] Marketing Approach

Both Coca-Cola and Pepsi try to make the two soft-drinks a standard part of a life-style. Coca-Cola uses phrases such as "Coke side of life" in their website, www.coca-cola.com, while Pepsi uses phrases such as "Hot stuff" in their website, www.pepsi.com, to promote the idea that Pepsi is "in sync" with the cool side of life.

Pepsi tries to reach out to the younger generation by appealing to pop culture. If you visit their website you will be greeted with a flashy page with pop music, cars, and fashion.

Coca-Cola's website also has links for music and sports, since those are two arenas in which pop soda is consumed often; however, Coca-Cola is less flashy and uses classical appeal. This is probably because Coca-Cola has tradition and history backing them as the de-facto standard for cola beverages. Even their main line of soda product is called Coca-Cola Classic, a reminder of the failed New Coke experiment of 1985-1992.